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FASHION HOUSE NEW LONDON HEAD QUARTERS & SHOWROOM

The proposal for an International Fashion House new London Head Quarters & Showroom is based on the concepts of fragmentation and unification. Aware of the flexibility that is needed for such a space we thought of the typology of a workspace as being characterized by a inhabitable steel frame running along the windows, adapting to different uses, and sometimes entering the void, creating different spaces. The frame’s modules are based on the span of the windows. Different modules can be arranged to have different uses such as: sitting, becoming desks, exposing clothes with shelves, hooks and tables. Some of them can be as well movable, creating more intimate spaces or the flexibility to have a unique open plan space.
Typically, the frame is used to define the space and suggest us the idea of a boundary. Can the frame become a way to unify rather than to divide?


Status:Concept Design
Collaborators: Carl Nas Associates
Reference: “A room for a man” Albini, “Casa Dezza” Gio Ponti.